Digital printing uses toner vs ink, and is faster and more cost-effective for smaller print runs. It also allows the ability to print variable data (ie. personalized name fields for direct mail, unique codes for gift certificates, etc).
Offset printing uses ink, and is faster and more cost-effective for larger print runs. It also can produce larger sheet sizes when required. Offset presses offer a wider colour gamut, and can also be uses to print Pantone colours to match specific branding requirements.
While offset printing used to provide greater quality than digital, digital printing has made significant strides and now produces an excellent finished product. Print 101 will automatically choose whether to print your order offset or digital based on your product specs, size, and quantity. However, if you prefer a specific printing process, please request a custom quote and clearly indicate this in your request.